New recruit Marcus Maher was born in 1973. Here are a few interesting facts about 1973
Smirnoff made vodka chic, Martians mocked us for mashing potatoes, The Tetley Tea Folk soothed us with a cup of tea and the Cadbury Flake Girl seduced us with the crumbliest, flakiest chocolate. Meanwhile every young kid wanted to be cruising up and down their street on the Raleigh Chopper.
Although vodka was slowly growing in popularity, it wasn’t until Smirnoff’s ‘The Effect is Shattering’ campaign, that vodka became a chic drink for the young. IDV’s marketing director Tim Ambler and Y&R created a print and outdoor campaign that revealed how Smirnoff could transform the humdrum into glamour and excitement.
With lines like, “Accountancy was my life until I discovered Smirnoff,” and “I never saw further than the boy next door until I discovered Smirnoff” – sales tripled between 1970-76. It wasn’t long before vodka had overtaken gin in popularity and Smirnoff retained its 50% market share despite being more expensive than competition.
Cadbury’s Smash campaign starred a family of Martian robots who laughed at the thought of Earth people preparing their own mashed potatoes rather than using Smash, ‘For Mash get Smash’.
Tetley Tea introduced us to some less alien, animated characters called The Tetley Tea Group, who went on to star in the brand’s advertising until 2001. ‘Tetley make tea-bags, make tea,’ was one of the earlier strap lines.
In the same year, R Whites Lemonade launched its most famous ad campaign, ‘The Secret Lemonade Drinker’, which remained on screen until 1984. The ad featured a man in striped pyjamas creeping downstairs to raid the fridge for R Whites Lemonade.
It was a year of big hair with hairstyles like the ‘shag’, ‘gypsy’ and ‘Afro’ growing in popularity and size. Gentle comedy from three mischievous pensioners, one naive simpleton and the staff of an old-fashioned department store kept us amused as Last of the Summer Wine, Some Mothers Do ‘Ave ‘Em and Are You Being Served? aired for the first time.
1 January – The United Kingdom, the Republic of Ireland and Denmark enter the European Economic Community.
22nd January – British share values fall by £4billion in one day.
24th March – Pink Floyd release The Dark Side of the Moon
1st April – VAT comes into effect in the UK.
28th April – Liverpool and Celtic are crowned champions of England and Scotland respectively.
5th May – Sunderland achieve a shock 1-0 win over Leeds United in the FA Cup final at Wembley. Ian Porterfield scores the only goal of the game. It is the first time that an FA Cup winning team has not contained a single player to be capped at full international level, and the first postwar FA Cup win by a side outside the First Division.
20th May – The Royal Navy sends three frigates to protected British fishing vessels from Icelandic ships in the Cold War dispute.
6th July – The James Bond film Live and Let Die is released in British cinemas, with the spy now being played by 45-year-old The Saint star Roger Moore.
12th November – Television sitcom Last of the Summer Wine begins its series run on BBC one, following a premiere in Comedy Playhouse on 4th January. It will run for 31 series.
14th November – The Princess Anne marries commoner Mark Phillips at Westminster Abbey.
31st December – As a result of coal shortages caused by industrial action, the electricity consumption reduction measure – the Three-Day week, announced 17th December – will come into force at midnight.
Undated – Inflation has risen to 8.4%
Undated – Start of Secondary banking crisis of 1973 – 1975.
Undated – Vindolanda tablets discovered by Robin Birley naer Hadrian’s Wall.
Undated – Pizza Hut opens its first UK restaurant in Islington.
27th February – Peter Andre, singer
24th May – Dermot O’Leary – British television presenter
30th May – Leigh Francis, British comedian
2nd July – Peter Kay, British comedian
29th November – Ryan Giggs, Welsh footballer
16th February – Harold Gibbons, English cricketer (born 1904)
26th March – Noel Coward, English Composer and playwright (born 1899)
6th June – Jimmy Clitheroe, aka “The Clitheroe Kid”, English comedian (1921)
2nd September – J.R.R Tolkien, British writer (born 1892)